Showing posts with label Business Tips. Show all posts
Showing posts with label Business Tips. Show all posts

Monday, September 24, 2012

Bad is Good (Per Diem Basics)


Bad is good. That's the philosophy behind a big part of my law practice. One might call it a "niche" practice. I don't feel so lofty about it, so I call it what it is, "Queens Court Appearances". It works because of a basic business truth: Success can be as simple as finding and filling a demand in the marketplace. Put another way, making court appearances in Queens is so bad that lawyers pay me to do it for them.  www.wecoverqueens.com

Essentially, I make court appearances for other lawyers on any kind of civil case in Queens County. "Civil" is a word to distinguish these cases from "criminal", another beast altogether. There is not much civil about them, just an endless stream of car accidents, malpractices, fall downs, and other schemata to transfer money from insurance companies to thousands of plaintiffs and their counsel.

There are so many cases that it takes many months to get a trial date once you are "on the calendar". However, before a case can even go on the calendar, all "discovery" must be completed. Discovery means each party learns about their opponents case, through depositions, physical exams, expert reports, and many other techniques, all designed to keep discovery fair. Of course, someone in the sandbox is always yelling "no fair". The legal way to yell "no fair" is to "make a motion" (yelling on papers) or "demand a conference" (yelling in person). One of the things Judges do is resolve sandbox skirmishes by deciding the motions and supervising conferences. There are so many motions and conferences that each Judge (there are 20 such Judges just in Queens County) has a "motion day" and "preliminary conference day". A typical motion day calls for 50-75 motions, all scheduled at the same time. All these matters, great and small, require lawyers to appear in court. All this yelling may be legally necessary, but for plaintiffs lawyers especially, it's bad business. All the plaintiffs lawyers are on a contingency fee: they get paid a percentage of any settlement, later........ at the end. They want to spend as little time as possible now........ in the beginning. Civil defense lawyers get paid by insurance companies, by the hour. They love to yell, its good business.

And these are only the preliminaries! Many months and many appearances later, all this legal jousting ends and the case goes on the calendar, heading towards its eventual end, the cholesterol of the court system, a civil jury trial. Trials take up too much Judge time and court personnel, yet the litigants and lawyers want them. The plaintiff lawyers want a trial so they can convince a jury to award their client big money (or settle the case because the insurance company fears the jury is about to make an award), and the defense lawyers want a trial so they can keep getting paid.

There are not enough Judges to preside at all these trials, and if the Judges tried cases all the time, how would all the motions and conferences get done? All these cases on the calendar wind up in the Trial Scheduling Part (TSP). It used to be called the Trial Assignment Part (TAP), and most lawyers in the City call this a "TAP part". It sounds cool....."Meet me in TAP. Who's sitting in TAP. Can I get an adjournment in TAP? Tap me if I fall asleep in TAP."

The TAP Judge's job is to handle the onslaught of trial ready cases in the TAP part. This is not like being a regular Judge. Appearing in TAP is not like making other appearances. Even in the "Queens Court Appearances" business, it's a different kind of business......

Tuesday, January 30, 2007

19 Quick Business Tips and Ideas

Here is a quick list of tips and ideas that can help a practice. I will not elaborate in this post, I'm just going to list them and post further on some of these later. Most of these are pretty self-explanatory, and hopefully will inspire some action.....

1. Let other lawyers know you are available in "conflict of interest" situations.
2. If you want to see how other lawyers market, do some web-surfing and look at lawyer sites, especially your "competitors".
3. Make sure your office staff and family members know what kind of cases you would like to have referred.
4. Open a "case file" for marketing.
5. Spruce up your printed material, consider specialized roladex cards (I did really well with this one).
6. Pay special attention to "ethnic community leaders".
7. Answer classified ads in the law journal for special situations.
8. Establish a relationship with an older lawyer thinking about retirement.
9. Get rid of bad situations fast and effectively.
10.Find out how to get court appointments on Civil matters.
11. Have a budget for marketing, and spend the time to spend the money effectively.
12. Consider a direct mail campaign to other attorneys.
13. Consider taking payment by credit card. Its VERY easy to do.
14. Refine your intake procedures.
15. Thank your referral sources appropriately.
16. Think about how you answer THE question "What do you do?"
17. Return calls the same day. Consider telephone appointments.
18. Refer business to other professionals and businesses.
19. Pursue interests you enjoy, having nothing to do with law. Not only is this crucial for mental health and happiness, but you get more quality business from this than all the others combined. Hard to fathom, but TRUE.